Google Android confirms smartphone dominance

imageGoogle’s Android operating system now powers nearly four in ten of all British smartphones
New research has confirmed Google growing dominance in mobile phones across Europe. In Britain, 38 per cent of all smartphones now run Google Android, compared to 35.9 per cent in France and 35.5 per cent in Germany.

Android also has significant market share in Japan and America, with 58.3 per cent and 54.7 per cent respectively .

The new figures cover sales in the 12 weeks ending 20 March 2011were compiled for Kantar Worldpanel ComTech.

In the UK, Android’s market share was up nearly 30 per cent year-on-year, while Apple’s was down 16 per cent . Overall, Android is gaining approximately 1 per cent per month.

Dominic Sunnebo, the firm’s Consumer Insight Director, warned against a simplistic reading of the data, however. “It may seem that Android is moving forward virtually unchallenged in Europe,” he said. “But once you start to dig a little deeper, it can be seen that each country has a very different OS make-up. For example, in Great Britain BlackBerry is responsible for nearly 25 per cent of all Smartphone sales with its customer base increasingly dominated by under 25s and females; while in Germany BlackBerry’s market share is just 3.4 per cent, as the brand is still primarily seen as a business-based device.”

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